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The workhorse. Two-line ALL-CAPS serif headline top-left on cream, photograph below, navy footer block carrying the offer with the discount call-out in Pale Sky.
Brand Kit · Social Post Template System
Nine template families for the way Mirabile actually shows up: offer & promo (five flavors, including the injector portrait promo), editorial dual-product overlays, the Product of the Month, service explainers, new-service launches, in-clinic events, monthly overviews (two flavors), team spotlights, and testimonials. Every headline sits in solid Deep Ink Navy on cream — no mixed-color hero words — or reversed in cream on a navy background. Pale Sky is the italic-accent color — every italic setup phrase, quote mark, and provider-name accent uses Pale Sky. Warm Taupe carries the CTAs, chips, and plaques — the Product-of-the-Month chip, the Wellness Explainer CTA, the Invitation RSVP block, the More-Volume-More-Value block, chapter numerals, hairlines, deadline tags, and signature lines.
Cream is the canvas; navy is the type — every headline sits in solid Deep Ink Navy (or reversed in cream when the ground is navy). Pale Sky is the italic-accent color and the framing color — thin frame outlines, savings bars, poster date bands, and every italic setup phrase / quote mark / provider-name accent. Warm Taupe carries CTAs, chips, plaques, and the quiet hairlines that hold a layout together.
The default background. Nearly every cream-canvas post uses this exact hue — slightly warmer and lighter than a typical ivory.
The type color and the "billboard" color — every headline, offer block, CTA, and body line sits in solid navy. Also the solid navy footer or full-poster background carrying reversed cream type.
The italic-accent color. Every italic setup phrase on cream ("Bio-Identical," "You're Invited," "Meet Your Injector," "The Science of"), every quote mark, and every italic provider-name accent. Also frames the monthly card, bands the Daxxify hero, holds the injector savings chip, and dates the Juvéderm Day poster. Not a color for hero words on cream — those stay solid navy.
The CTA + plaque color, and the quiet supporting neutral. The Product-of-the-Month chip, the Wellness Explainer "Schedule a Consult" CTA block, the Invitation "RSVP" CTA block, the More-Volume-More-Value block, the plate behind a hero bottle photo, the "New at Mirabile" launch chip, chapter numerals, all hairlines, the deadline tag at the bottom of the monthly index, the testimonial service-attribution line, and the signature line on Announcement posts.
The floating framed-card background over lifestyle photography, outlined boxes over navy posters, reversed chips on photographs, and small text over navy or taupe blocks.
The condensed serif carries the emotion — ALL-CAPS bold for the hero, italic mixed-case for the paired accent word. Every hero is a single color: solid Deep Ink Navy on cream, or solid cream on navy. The italic accent is always Pale Sky. Montserrat handles the working copy — offer text, CTAs, prices, small-caps eyebrows.
The hero. All-caps, condensed serif, always a single color — Deep Ink Navy on cream or reversed cream on navy. Never a mixed-color hero word (no "MAY SPECIALS" with the second word in sky).
The accent word paired with the roman hero ("Treat + Maintain") or as a poetic setup phrase above the hero ("You're Invited," "Bio-Identical," "Meet Your Injector"). Mixed-case, italic, always Pale Sky — cool-editorial, never taupe.
Everything else — pricing (bold), disclaimers, benefit lists, buttons, small-caps eyebrows. The workhorse.
The single-service special — one treatment, one bold serif-caps headline, one clean offer block. Five flavors: cream-canvas + navy footer, product-hero + sky-band footer, provider-portrait + navy card with sky percentage, portrait + navy band + sky savings bar (the "Injector"), and the italic overlay + taupe block for a warmer editorial feel. Together they cover almost every promo you'll ever need to build.
The workhorse. Two-line ALL-CAPS serif headline top-left on cream, photograph below, navy footer block carrying the offer with the discount call-out in Pale Sky.
Modeled on the July "Daxxify Days" post. Photograph fills the top, a full-width Pale Sky panel sits along the bottom carrying the navy serif hero, an all-caps Montserrat sub-line, a thin hairline, and the offer with the total in bold.
Modeled on the "Berberine Supplement" post. Full-bleed photograph, a centered navy card at the bottom with a thin cream inner border, the percentage in Pale Sky italic serif, the ALL-CAPS product name in cream serif, and a small Pale Sky descriptor line.
Full-bleed photograph, a navy band with the ALL-CAPS serif offer, and a Pale Sky bar with the savings amount in Montserrat bold. The single most on-brand promo layout Mirabile owns.
Modeled on "More Volume. More Value." from the August specials. Full-bleed photograph, a stacked serif dual-line in cream top-left (roman + italic), and a Warm Taupe block at the bottom carrying the Montserrat bold offer with a small requirement line beneath. Warmer than The Injector — reads as editorial rather than promotional.
Full-bleed photograph, dark scrim, all type composited on top. Three variants: the signature Treat + Maintain lockup, the same lockup with a deadline line, and the dual-product Neurotoxin editorial for side-by-side comparisons.
The signature Treat + Maintain post. Full-bleed photograph, 40% navy scrim, centered roman-plus-italic serif headline with the italic word in Pale Sky, and a sky-outlined box with the treatment name in Montserrat bold caps + one-line offer.
Same skeleton as The Lockup with a small warm-taupe deadline line at the bottom of the frame. Use when the offer expires — the deadline line reads like a magazine masthead line, quiet but firm.
Modeled on the "Neurotoxin, Refined" post. Full-bleed photograph with a heavier navy scrim, cream ALL-CAPS serif hero at the top, two product images composited in the middle, a solid cream serif ALL-CAPS "A vs B" line near the bottom, and a warm-taupe tagline. Perfect for a compare-and-contrast story.
A dedicated pillar for the retail-skincare feature of the month — the C-Radical / Alastin / brandMD moments. Two variants: the editorial cream hero with the taupe chip, and the staff-pick layout with a floating testimonial card.
Modeled on the July "15% OFF C-RADICAL" post. Cream canvas, small Warm Taupe "Product of the Month" chip top-left, a giant ALL-CAPS serif hero left-aligned in solid navy, a product image on the right with a taupe rectangle behind it, and a small ALL-CAPS serif "what it is" block bottom-left.
Modeled directly on the September "Pre-Cleanse Oil" post. Full-bleed styled product image with a navy arch shape behind it, a Pale Sky small-caps eyebrow at the top, a two-line ALL-CAPS navy product name below, an oversized Pale Sky italic quote mark bottom-left, and a white sky-outlined card floating over the bottom carrying a one-line staff quote + navy underlined attribution + a small circular provider avatar. A small navy arrow at the very bottom center invites the swipe. Use whenever a retail-skincare product has a real endorsement from a Mirabile staff member.
Posts that explain a treatment without asking for a booking. Perfect for BHRT primers, medical-weight-loss / GLP-1 overviews, Excel V vs Pico Genesis, SkinPen how-it-works — the authority-building content that turns a follower into a client on their own timeline.
Personalized therapy for energy, sleep, mood, and confidence. Physician-led. Dr. Mirabile, OB/GYN.
The authority post for the wellness pillar — BHRT, gynecology, urinary incontinence. Small-caps eyebrow, Pale Sky italic setup line, condensed-caps navy hero, taupe hairline, a two-sentence explainer with the provider named for trust, and a Warm Taupe CTA block — warmer than the clinical navy block, better fit for the personal wellness story.
Semaglutide and Tirzepatide — physician-supervised, weekly, personalized to you. Not a subscription. Not a shortcut. A plan.
Same skeleton, tuned for weight-loss / GLP-1 without shame framing. Pale Sky italic setup line ("The Science of") anchors it as education, not sale. Keeps the navy CTA — a scientific/aesthetic post reads more considered with the clinical navy button than with the warm taupe.
"New at Mirabile" posts. A new device on the floor, a fresh injectable added to the menu, a new provider joining. Reads like a considered announcement, not a sale.
Split composition — top half is a photograph (with a Warm Taupe "New at Mirabile" chip in the corner), bottom half is a cream information card holding the ALL-CAPS navy product name, a Pale Sky italic one-liner, provider credit, and an underlined navy CTA.
Same split skeleton, tuned for a device arrival — Warm Taupe "On the Floor" chip, FDA-cleared credential in the desc, deadline line in the footer.
Save-the-dates, open houses, injector days, holiday parties. Two variants: the quiet cream-canvas invitation, and the loud full-navy poster for the big brand days (Juvéderm Day, Skinvive Day, Botox Cosmetic Day).
For quieter events. Cream canvas, Pale Sky italic "You're Invited" setup, condensed-caps navy event name, taupe hairline, small-caps details, a photograph below, and a Warm Taupe RSVP CTA block — warmer than the navy CTA and a better fit for an invitation.
Modeled on the "JUVEDERM DAY" post. Full navy canvas — reads as a billboard. Cream ALL-CAPS serif hero (single color, no mix), cream Montserrat offer with the discount call-outs bold, a solid Pale Sky date band, two side-by-side photographs, an ALL-CAPS cream serif footer line, and a small warm-taupe disclaimer.
The month-at-a-glance post. Two variants: the clean cream index, and the framed sky-outlined card floating over a lifestyle photograph (the layout Mirabile has approved for July and May specials).
The quiet cream-canvas monthly index. Pale Sky italic month setup + condensed-caps navy "Specials" hero, taupe hairline, three-to-five promo blocks, and a Warm Taupe italic deadline tag at the bottom.
The signature Mirabile monthly-specials layout — modeled directly on the approved July and May Specials posts. Full-bleed photograph in the background, a white card floating in the center outlined by a thin Pale Sky line, "JULY SPECIALS" hero in solid navy, and a rhythmed list of promos — each an ALL-CAPS navy serif name with an optional italic taupe sub-line.
The warmest posts — no offer to sell. Provider spotlights, new hires, milestones, holiday hours, general clinic news. The type is quiet so the person can carry the moment.
For provider introductions and spotlights. Small-caps eyebrow, Pale Sky italic first-name setup, condensed-caps navy credential hero, portrait, a small-caps role line, and a two-sentence italic bio.
For holiday hours, closures, weather-related delays, or any single-purpose clinic announcement. Cream canvas, Pale Sky italic setup + condensed navy hero, taupe hairline, small-caps details, and a signed Warm Taupe italic close.
Trust-building posts done tastefully. A quote-forward layout for client stories. A same-light diptych for skin-only before-and-after — no bruising, no injection artifacts, no miracle language.
Jessica listens. My results always look like me — just a rested, brighter me.
For client stories and provider spotlights. Oversized Pale Sky italic quote mark, a two-sentence quote in italic navy serif, a signed attribution in navy italic, and a small-caps taupe line naming the specific services.
Real client · same light · no edits
*Individual results vary. Skin only — no injection artifacts shown.
Before-and-after done tastefully — same light, same framing, small tasteful labels. For Pico Genesis, SkinPen, Excel V, laser hair reduction, body contouring. Taupe italic service line and taupe disclaimer keep the quiet-warm feel.